“New York Proud” is a narrative shift and public art campaign that launched in 2024 reaffirming the indispensable role of immigrants in shaping New York City's identity through a living and growing collection of portraits and stories.
The 2025 edition of the project brings to life the stories of immigrant New Yorkers through a striking photo series of nearly two dozen portraits, now displayed in subway stations, bus shelters and public spaces throughout New York City during the months of September and October. With each portrait featuring people at their workplaces or in civic spaces, the campaign emphasizes the integral roles and contributions of immigrants to the city's cultural and economic landscape. “NY Proud” reaffirms the importance of immigration to the vitality and future of New York City.
To learn more about the NY Proud campaign, visit the campaign website here to meet some of the immigrant New Yorkers who make this city great.
Check out our Photoville pop-up public art exhibits:
- Flatiron South Plaza (Manhattan)
Exhibition Dates: August 26 – October 1 - The Plaza at 300 Ashland (Brooklyn)
Exhibition Dates: October 2 – November 6 - Van Cortlandt Park Track, 5970 Broadway (The Bronx)
Exhibition Dates: October 16 – November 17 - Queens (Location TBC)
Exhibition Dates: September 15 – October 15 - St. George Staten Island Ferry Terminal (Staten Island)
Exhibition Dates: Now until September 31
Acknowledgments
The 2025 edition of New York Proud is a project of the New York Immigration Coalition, produced with support from Unbound Philanthropy, the W.K. Kellogg Foundation and the New York Civil Liberties Union (NYCLU). Additional support provided by Photoville, Flatiron NoMad Partnership, NYC Parks, Downtown Brooklyn Partnership, and Two Trees Management Co. We are deeply grateful for the involvement of every participant in the project, photographer Oscar B. Castillo, as well as our partners at FY Eye.
We are also deeply grateful to the organizations that helped us connect with participants in this project, including 32BJ, Afrikana, La Colmena, Los Deliveristas Unidos, The People’s Theater, and the Worker’s Justice Project.